Establishing a network of market information centres linking farmers, traders and community processor organisations.

This will build capacity for competitive business enterprise dev’t. by

• Identifying market opportunities and creating market entry strategies (including branding, logos etc.) for banana value-added products.
• Branding of different tooke products for quality and safety
• Building end-user profiles for banana value-added products.
• Testing end-user responses to new product formulations/recipes.
• Creating awareness building/adoption campaigns.
• Conducting training in business management and marketing.
• Facilitating & promoting linkages among farmers, processing associations, processors, consumers & service providers