Presidential Initiative On Banana Industrial Development
Research for Development and Value Addition

Business & Marketing

Functions

This will build capacity for competitive business enterprise dev’t. by:

  • Identifying market opportunities and creating market entry strategies (including branding, logos etc.) for banana value-added products.
  • Branding of different tooke products for quality and safety
  • Building end-user profiles for banana value-added products.
  • Testing end-user responses to new product formulations/recipes.
  • Creating awareness building/adoption campaigns.
  • Conducting training in business management and marketing.
  • Facilitating & promoting linkages among farmers, processing associations, processors, consumers & service providers.

Establishing a network of market information centres linking farmers, traders and community processor organisations.